Black Girls Soar Campaign 2020 & 2021
The Black Girls Soar campaign was created as a direct response to COVID-19. Community partners supporting the campaign noted the Black girls were experiencing increased isolation, anxiety, and, adultification as they were taking on more responsibilities in the home and required to watch their siblings. The intent of the campaign was to encourage and uplift Black girls as they were experiencing challenges associated with the pandemic.
The two major events that came out of the Black girls Soar campaign were:
The Back-to-School Rally – Each of the rallies—in 2020 and 2021—were implemented at Franklin Park via a festive and fun drive-thru format, whereby school supplies, pampering & mental health supplies, educational information, book bags, and more were provided to over 400 girls and supported by nearly 30 sponsors.
The Black Girls Soar Summit was implemented via a virtual platform and included national and local talent as speakers and moderators; awards for outstanding Black girls in the community in a variety of award categories; and, lastly a business pitch competition that was judged by local females in business or government.
Below is additional information about the events and activities related to the Black Girls Soar Campaign.
Black Girls Soar – Back to School Drive-Thru
The focus of the Back to School Drive-Thru was supporting Black girls as they returned to school during the pandemic by providing backpacks and school supplies. Community partners also provided personal care, educational supplies, resources for mental health & emotional well-being, in-kind promotion, food, and more.
Black Girls Soar – Virtual Summit
The Black Girls Soar virtual summit provided a “safe space” and digital convening of African-American girls, ages 11 – 22 years old, to learn, reflect and empower themselves and others among a community of young Black queens. Designed to provide important life-skills and tangible best practices the summit offered workshops in a variety of areas.
The Summit also included:
- Black Girls Soar Awards presentation, and
- The Pitch Contest – Which provided an opportunity for young entrepreneurs to gain insight from established Black female businesses.
Black Girls Soar – Crowned to Succeed Aired on CTV and YouTube
This 4-episode Pilot was designed to inspire, motivate, and amplify the stories of Black girls. Episodes that aired in 2020 can be found on YouTube.
BILLBOARDS
In December of 2020 and 2021 Billboards featuring The Commission on Black Girls Youth Advisory members, along with positive messaging were displayed at Broad and High.